Saturday, December 5, 2015

Musicians, nice ladies not the answer

Dancehall artist, Shatta Wale
They can only be additives. Something to complement or in fact garnish the main thing when we have eventually managed to significantly fill the stadium. That’s basically my take because it will be nothing but self-delusion to assume that, merely encouraging nice-looking, gorgeous ladies or paying popular musicians to perform at the stadiums will increase attendance.

When I heard repeated playbacks of the Ghana Football Association (GFA) President, Kwesi Nyantakyi’s remarks to that effect, I shook my head in disbelief. Not that the FA President couldn’t say that; he could since he’s human and therefore susceptible to mistakes.

But seriously speaking, the honourable Nyantakyi hit quite below expectation. I wouldn’t stretch the argument to the point that he virtually endorsed fornication with that remark.
He didn’t. Attempts to make it look like Nyantakyi did that are disrespectful to say the least.

Indeed, the domestic league is faced with a myriad of problems – one of which undeniably relates to spectating. People don’t watch domestic league matches. In my view, this is attributable to a number of factors and these factors will not be eliminated or erased by musicians and the presence of sultry ladies.

The Answer
First, let’s tackle the weak structures with which clubs in Ghana operate. It’s a fact that, majority of our clubs are not administratively organised. Most of them lack the financial wherewithal to do things. They as well don’t have qualified personnel to execute the basic development tasks at the bases.

The GFA’s Technical Director, Oti Akenteng recently in an interview with Asempa Sports stressed the essence of the club licensing and how it would help give our domestic football positive outlook. The crux of Coach Oti Akenteng’s argument was that, until our clubs were properly administered on all levels, the public’s confidence in them will still be low.

The world is changing so fast. Many enchanting things are vigorously competing and seeking the attention of people including football fans. Emotional love or affinity to clubs isn’t enough to establish whether or not people will joyfully run to league venues to watch their teams.

Today, it takes more than radio appeals to fill the stadium. People want to see if their clubs have policies that guide them. They want to know if their clubs have short, medium or long plans that can ensure success on and off the field while bringing them direct or indirect gains.

For instance, how clubs in Ghana have defined policy direction or development plans well-explained to their supporters? How many adhere to that policy direction? Make no mistake, people want to see more than what they have been used to before they commit themselves to properly supporting clubs or going to the stadium. 

Thus where people aren’t sure of what the true state of affairs at their clubs and what lies ahead, no group of lovely ladies or popular musicians can lure them to the stadium. Let’s just get the management of our clubs right by trying to do basic things like setting up identifiable secretariats; employing qualified personnel to man these secretariats, coming out with development plans, building standard training pitches, gymnasium, etc.

Let’s simply give our clubs professional outlook in all our dealings and see if the spectators’ apathy won’t change. That aside, the FA and its affiliate bodies that manage the league ought to get things straightened. In the absence of a reliable league calendar – where fans have no set definitive idea when the league is to start and end for example, won’t that affect enthusiasm in the league?  

I concede that, negative media commentary on our league has contributed to the public’s declining confidence in the league. People have wrong notions; forceful misconceptions and preconceived thoughts that, everything in the domestic league is substandard and this, often fueled by misguided reports makes things worse.

My conclusion is that, there are crucial roles to be played by clubs to get fans to follow them from their training grounds to the stadium, the same way as the GFA and the media have got their duties, which they must not renege on. On the part of GFA, Mr. President, it doesn’t include inviting musicians or sweet ladies to lure men. It’s about packaging the league well. Let’s get to that and the waning interest will rise again. 

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